http://www.journals.uchicago.edu/doi/abs/10.1086/209560
Trying to Be Cosmopolitan

Emulation, Imitation, and Global Consumerism-----Richard Wilk Organization & Environment, Vol. 11, No. 3, 314-333 (1998)
“暂无链接”

I'd like to buy the world a coke: Consumptionscapes of the “less affluent world” Güliz Ger and Russell W. Belk
http://www.springerlink.com/content/t18056823g2q37k8/

Cultural Values Reflected in Chinese and American Television Advertising, by Carolyn A. Lin
http://www.jstor.org/pss/4189198

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture, by Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra
http://www.jstor.org/pss/1252002