1、using visualization to alter the balance between desirability and feasibility during choice Journal of Consumer Psychology,Volume 18, Issue 4, October 2008, Pages 270-275
Joel B. Cohen, Julia Belyavsky, Tim Silk
2、scarcity effects on desirability : mediated effects by assumed expensiveness? Journal of Economic Psychology, Volume 10, Issue 2, June 1989, Pages 257-274
Michael Lynn