Cultural Influences on Chinese Consumers’ Intentions to Purchase Apparel: Test and Extension of the Fishbein Behavioral Intentional Model
Clothing and Textiles Research Journal, Vol. 21, No. 2, 89-99 (2003)
By:Dong Shen;Marsha A. Dickson;Sharron Lennon;Catherine Montalto;Li Zhang
Chinese Consumers' Attitudes Toward U.S.- and PRC-Made Clothing: From a Cultural PerspectiveFamily and Consumer Sciences Research Journal, Vol. 31, No. 1, 19-49 (2002)
By:Dong Shen;Marsha A. Dickson;Sharron Lennon;Catherine Montalto;Li Zhang