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本附件包括：

• Mktg 3117 2010 session 4 student.ppt
• Mktg 3117 2010 session 5 student.ppt
• Mktg 3117 2010 session 6 additional slides.ppt
• Mktg 3117 2010 session 6 student.ppt
• MKTG 3117 2010 session 7 student.ppt
• MKTG 3117 2010 session 8 student.ppt
• MKTG 3117 2010 session 9 student.ppt
• Mktg 3117 2010 session 10 student.ppt
• Mktg 3117 2010 session 11 student.ppt
• Mktg 3117 2010 session 12 student.ppt
• Mktg 3117 session 3 student additional slides.ppt
• Mktg 3117 Tutorial 1 student 2010.doc
• Mktg 3117 Tutorial 2 student 2010.doc
• Mktg 3117 Tutorial 5 student 2010.doc
• Mktg 3117 2010 session 1 student.ppt
• Mktg 3117 2010 session 2 student.ppt
• Mktg 3117 2010 session 3 student.ppt

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本附件包括：

• week 1 B.pdf
• week 2 B.pdf
• week 3.pdf
• week 4 B.pdf
• week 5 B.pdf
• week 7 B.pdf
• B8.ppt
• B11.ppt
• B12c.ppt
• Perera, Kerr, Kimura, Lima.pdf

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本附件包括：

• Lecture 3.B2B and B2C Marketing.ppt
• Lecture 4.Goods, Services and Other Kinds of Products.ppt
• Lecture 5. Brand Equity and Brand Positioning.ppt
• Lecture 7.Marketing Channels and Logistics.ppt
• Lecture 8. Price Incentives and Pricing Decisions.ppt
• Lecture 9.Marketing Communications.ppt
• Lecture 10. Marketing, Ethics and Society.ppt
• Lecture11.Marketing Research.ppt
• Lecture 1.What Marketing Is.ppt
• Lecture 2.Why and How Marketers Segment Markets.ppt

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本附件包括：

• 201001 Reading Guide 2 Reading Discussion Material.doc
• 201002 Reading Guide 1 Additional Required Readings.doc
• Mid-Session Examination Feedback.ppt
• negotiation.ppt
• Reading Material 1.ppt
• Reading Material 2.ppt
• Reading Material 3.ppt
• Reading Material 4.ppt
• Reading Material 5(2).ppt
• Reading Material 6.ppt
• Reading Material 7.ppt
• Reading Material 8.ppt
• Reading Material 9 and Homework Questions.ppt
• Reading Material 10.ppt
• Week 1.ppt
• Week 2 - Presenter File.ppt
• Week 3 Anchoring & Confirmation Bias Presenter.ppt
• Week 4 Repr & Confirmation Bias - Presenter Slides.ppt
• Week 5 Sunk Cost & Status Quo Presenter.ppt
• Week 6 Utility & Prospect Theory.ppt
• Week 8 Mental Accounting File.ppt
• Week 9 Retrospective Evaluations Student File.ppt
• Week 10 Positive Illusions File.ppt
• Week 12 Improve Decision Making File.ppt
• Week 13 Review.ppt

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本附件包括：

• chapters 4&5.ppt
• Chapters 6&7.ppt
• Chapters 8,9&10.ppt
• Chapter 1.ppt
• Chapters11&12.ppt
• Chapters13&15.ppt
• Chapters 2&3.ppt

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本附件包括：

• MKTG6004 sem1 2010 - Week 06.ppt
• MKTG6004 sem1 2010 - Week 07.ppt
• MKTG6004 sem1 2010 - Week 08.ppt
• MKTG6004 sem1 2010 - Week 09.ppt
• MKTG6004 sem1 2010 - Week 10.ppt
• MKTG6004 sem1 2010 - Week 11.ppt
• MKTG6004 sem1 2010 - Week 12 and 13.ppt
• MKTG6004 sem1 2010 - Week 01.ppt
• MKTG6004 sem1 2010 - Week 02.ppt
• MKTG6004 sem1 2010 - Week 03.ppt
• MKTG6004 sem1 2010 - Week 04.ppt
• MKTG6004 sem1 2010 - Week 05.ppt

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本附件包括：

• Clute JBER Hotmoney.doc
• Culture.ppt
• Global Pricing Strategies.ppt
• Global Products&Branding (short) 2009.ppt
• Globalization.ppt
• Int'l & Global Pricing _Export Pricing.ppt
• Int'l Services Mktg.ppt
• Modes of Foreign Market Entry.ppt
• Readings.doc
• Significance of Int'l Mktg Director.ppt
• The Incoterms.doc
• 7) Foreign Market Entry Mode.ppt
• 9) Global IMC 2009 SHORT.ppt
• 9a) Global IMC - Ads .ppt
• Business Customs.ppt
• Case Studies CIC Secure 3.ppt
• Case Studies Femme Fatal 2.ppt
• Case Studies Slim Secrets 3.ppt
• Case Studies_Students.ppt