品牌策划与营销策划不同，品牌策划更注重的是意识形态和心理描述，品牌策划可以说是营销策划的起点，即对消费者的心理市场进行规划、引导和激发。

品牌
The branding
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品牌印迹
The brand Footprint
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品牌的意义What the brand means?
品牌的个性What the brand is ?【Brand Personality】
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销售策略The selling Strategy
品牌位置The Brand Position   
品牌目标The Brand Objective
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广告角色The Role of the Advertising
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销售概念架构The Selling Idea Platform
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1．概念目标The Conceptual Target
2．最核心的欲望The Core Desire
3．品牌如何满足最核心的欲望How the Brand Best Fulfills the Core Desire
4．强有力的支持The Compelling Truth
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销售意念The Selling Idea
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创意概念The Creative Idea