文献名称：Measuring customer-based brand equity
作者：Walfried Lassar, Banwari Mittal, Arun Sharma.

文献期刊：Journal of Consumer Marketing
ISSN: 0736-3761

刊卷号及时间：Vol.12 Iss.4 1995

文献链接：emeraldinsight.com/journals.htm?articleid=856210&show=abstract
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Walfried Lassar, Banwari Mittal, Arun Sharma, (1995) "Measuring customer-based brand equity", Journal of Consumer Marketing, Vol. 12 Iss: 4, pp.11 - 19.


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