英文文献：Farmers' Goals: Uni- Or Multi-Dimensional
英文文献作者：Patrick, George F.,Blake, Brian F.,Whitaker, Suzanne H.
英文文献摘要：
Common goal measurement techniques implicitly assume farmers order goals on a unidimensional hierarchy. Multidimensional scaling (MDS) is proposed as an alternative conceptualization and scaling procedure. MDS scalings of farmers' goals were more consistent than with other methods. Riskgrowth, monetary vs. non-monetary and wishfulness-practicality continuums were three dimensions identified.