用我们的数据库找了一下,没有找到。只找到这本关于CRM的,我本科学过CRM,希望对楼主有帮助,也希望楼主可以找到《CRM Segmentation and Clustering Using SAS Enterprise Miner》
Konstantinos Tsiptsis, Antonios Chorianopoulos, "Data Mining Techniques in CRM: Inside Customer Segmentation"
Wiley | 2010 | ISBN: 0470743972, 0470685824 | 372 pages | PDF | 2,9 MB
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.