正文目
第一章 项绍目背景介.....................................................................................................................1
1 概要.....................................................................................................................................1
2 项目公司..............................................................................................................................1
3 项简目介..............................................................................................................................1
4 场础市基..............................................................................................................................1
5 项资值目投价......................................................................................................................1
6 项资目金及合作..................................................................................................................2
7 项关键目成功......................................................................................................................2
8 项发与经济标目展使命目..................................................................................................2
第二章 芜资环湖投境分析.............................................................................................................4
1 经济发概况整体展..............................................................................................................4
1.1 长ＧＤＰ增分析.......................................................................................................4
1.2 资长固定投增分析...................................................................................................5
1.3 产业发第三展分析...................................................................................................6
2 芜经济湖在安徽省中的地位分析......................................................................................6
2.1 ＧＤP较比分析........................................................................................................6
2.2 资长较固定投增比分析...........................................................................................7
2.3 产业发较第三展比分析...........................................................................................7
3 芜来发湖未展机遇..............................................................................................................7
3.1 中部崛起的政策机遇...............................................................................................7
3.2 长三角一体化的机遇...............................................................................................7
3.3 进城市化程加快的机遇...........................................................................................8
3.4 进业带动兴产业先制造新的机遇...........................................................................8
第三章 芜产场湖房地市分析.........................................................................................................9
1 芜产场综湖房地市合分析..................................................................................................9
1.1 观层宏面分析...........................................................................................................9
1.1.1 产开发房地量增速.......................................................................................9
1.1.2 来产变趋势近三年地价格的化...................................................................9
1.1.3 芜场应结构湖土地市供分析.....................................................................10
1.1.4办楼场现状公市分析..................................................................................10
1.1.5 芜产来势湖房地未走分析.........................................................................12
1.2 观层微面分析.........................................................................................................13
1.2.1 芜产场块湖主要地市板分析.....................................................................13
1.2.2 2007芜产销场读年湖地售市解................................................................15
1.2.3 2007芜产赁场读湖地租市解....................................................................16
1.3 芜业场读湖大商市解.............................................................................................17
1.4 芜资读湖高校源解.................................................................................................18
第四章 动产业发漫展分析...........................................................................................................19
1 2006产业年第三资态势与趋势投...................................................................................19
2 动产业总发态势与场漫体展市前景展望.........................................................................20
。
2.1 动产业发概况漫展.................................................................................................20
2.2 国内动产业发现状漫展分析.................................................................................21
2.3 国内动产业发环漫展境分析.................................................................................22
2.3.1 经济环境.....................................................................................................22
2.3.2 费环消境.....................................................................................................22
2.3.3 环政策境.....................................................................................................22
2.4 国内动画产业发临问题与战展面的挑.................................................................23
2.4.1 画场块漫市板.............................................................................................23
2.4.2 创动画块原板.............................................................................................23
2.4.3 动画块加工板.............................................................................................24
2.4.4 产块衍生品板.............................................................................................24
2.5 国内动产业场发漫市展前景分析.........................................................................25
2.5.1 动创发漫作展前景.....................................................................................25
2.5.2 动发漫加工制作展前景.............................................................................25
2.5.3 衍生产发品展前景.....................................................................................25
2.6 动漫产业与高新技术联动发展前景分析..............................................................26
2.6.1网络动漫......................................................................................................26
2.6.2 网络戏游.....................................................................................................27
2.6.3 动手机漫.....................................................................................................28
2.6.4 戏手机游.....................................................................................................29
第五章 芜动产业发与预测湖漫展分析前景...............................................................................30
1 芜动产业发湖漫展的SWOT分析....................................................................................30
1.1优势..........................................................................................................................30
1.2 势劣.........................................................................................................................31
1.3 会机.........................................................................................................................32
1.4 胁威.........................................................................................................................32
2 芜动产业预测湖漫前景....................................................................................................32
2.1 动创预测漫原前景.................................................................................................32
2.2 动预测漫加工制作前景.........................................................................................33
2.3 动产预测漫衍生品前景.........................................................................................34
3 国内动较主要漫基地比分析............................................................................................34
3.1 动绍漫基地介.........................................................................................................34
3.2 动类漫基地分.........................................................................................................35
3.2.1产业孵化型..................................................................................................35
3.2.2 产业开发示范型.........................................................................................35
3.2.3产业教育型..................................................................................................36
3.3 国内动产业运营状况几大漫基地.........................................................................36
3.4 动产业发漫基地展问题存在.................................................................................38
3.5 芜湖****动园发对漫科技展策.............................................................................38

连房地产都考虑进来了，人才怎么不考虑呢

第五章 项设选设条论证目建址及建件.....................................................................................42
1 项设选目建址....................................................................................................................42
2 选设条址建件....................................................................................................................44
2.1 区条条位件和交通件.............................................................................................44
2.2 环条境件.................................................................................................................44
。
2.3 础设基配套施.........................................................................................................44
3 项规划目方案....................................................................................................................44
4 详细规划设计标指............................................................................................................46
5 项设内目建容....................................................................................................................46
6 项设设规划目建用地及建................................................................................................47
7 项设进计划目建度............................................................................................................47
第六章 规划招商...........................................................................................................................50
1 概述...................................................................................................................................50
2 优势招商............................................................................................................................50
3 标业场研招商目行市究....................................................................................................51
4 业与标业锁招商行方向目企定........................................................................................51
4.1 产业招商.................................................................................................................51
4.2 它其招商.................................................................................................................52
4.3 区招商重点域.........................................................................................................52
5 与招商方式策略................................................................................................................54
5.1招商方式..................................................................................................................54
5.2 招商策略.................................................................................................................55
6 计划招商............................................................................................................................56
第七章 项营销目推广策略...........................................................................................................57
1 项营销总目推广体理念....................................................................................................57
2 项目营销阶构推广的段性工作思....................................................................................57
2.1 筹备期.....................................................................................................................57
2.2 试水期.....................................................................................................................57
2.3 强推期.....................................................................................................................58
2.4 收割期.....................................................................................................................58
3 项传构目宣手段思............................................................................................................58
3.1硬件塑造..................................................................................................................58
3.2 动闻软传活新性宣.................................................................................................58
3.3 项划目合作性推广策.............................................................................................59
第八章 项开发运营目模式分析...................................................................................................60
1 项开发节目奏....................................................................................................................60
2 业物租售模式分析............................................................................................................60
2.1 模式A资：短期投策略..........................................................................................60
2.2 模式B：中期持有策略..........................................................................................61
2.3 模式C长：期持有策略..........................................................................................61
3 定价策略............................................................................................................................61
3.1 赁租价格.................................................................................................................61
3.2 销售价格.................................................................................................................62
4 园区经营管理模式分析....................................................................................................62
4.1 园区经营导管理指思路.........................................................................................62
4.2 园区经营统管理系框架.........................................................................................63
4.3 园区盈利模式分析.................................................................................................64

第九章 项设与运营关目建相政策体系分析...............................................................................66
1 营园研民科技政策究背景分析........................................................................................66
。
1.1营园运内概民科技行涵述......................................................................................66
1.2 营园民科技政策体系分析.....................................................................................66
2. 研读政策体系究整体思路解...........................................................................................67
2.1 国动产业鉴外漫政策借分析.................................................................................67
2.2 现动产业读有漫扶持政策解.................................................................................68
第十章 项财务与评目分析价.......................................................................................................71
1 开发财务评径基于不同模式下的价路.............................................................................71
2 开发基于模式A财务的分析.............................................................................................71
2.1 项设阶费测目建段成本用算.................................................................................71
2.2 项销测目售收入算.................................................................................................72
2.3 项运营测目收入算.................................................................................................73
2.4 项运营目效益分析.................................................................................................75
3 基开发于模式B财务的分析..............................................................................................76
3.1 设费测建成本用算.................................................................................................76
3.2 销售收入分析.........................................................................................................76
3.2 赁租收入分析.........................................................................................................77
3.3 资投效益分析.........................................................................................................77
3.4 现金流分析.............................................................................................................78
4 基于模式C财务评的价......................................................................................................78
4.1 项设费测目建成本用算.........................................................................................78
4.2 项赁测目租收入算.................................................................................................79
4.3 项资目投效益分析.................................................................................................79
4.4 项现目金流分析.....................................................................................................80
5 种资较三投模式比分析....................................................................................................80
6 条财务评基于前期免租件下的价....................................................................................82
6.1 项设费测目建成本用算.........................................................................................82
6.2 项经营测目收入算.................................................................................................82
6.3 项资目投效益分析.................................................................................................83
6.4 项现目金流分析.....................................................................................................83
6.5 结论.........................................................................................................................84
7 800亩块财务意向地的分析.............................................................................................84
8 园区项与目800亩块项并财务意向地目合分析...........................................................86
第十一章 项权转让目股方案分析...............................................................................................90
1权购方案一：股收方案.....................................................................................................90
2 方案二: 资扩增股方案.....................................................................................................90
3 两种较方案比分析............................................................................................................90
第十二章 结论与议建...................................................................................................................91
1 项战目略前景....................................................................................................................91
2 项综评目可行性合价........................................................................................................91
2.1 场市可行性.............................................................................................................91
2.2 财务可行性.............................................................................................................91
2.3 实施可行性.............................................................................................................91
3 实议施建............................................................................................................................92
开发财务测附件一：基于模式Ａ下的算.....................................................................................94
。
开发财务附件二：基于模式Ｂ下的分析.....................................................................................97
开发财务附件三：基于模式Ｃ下的分析...................................................................................100
条财务附件四：基于前期免租件下的分析...............................................................................103

图录表目
图-1 芜产总值与长值变湖生增的化.......................................................................5
图-2 芜资产资总额与长变湖固定投增率的化..........................................................5
图-3 芜产业值长变湖第三增加及增率的化.............................................................6
图-4芜办楼业开积湖住宅、公、商用房的新工面..................................................11
图-5 芜办楼开积湖公新工面................................................................................11
图-6 芜办楼湖公平均价格...................................................................................12
图-7 2004年至2007动画产与图年量增速..........................................................21
图-8国际动产业值链图主流漫价演示...................................................................21
图-9 2005年至2010网络动场预测年漫市..........................................................27
图-10 2006年至2011类网络戏场预测年大型角色扮演游市................................27
图-11 2006年至2011闲戏场预测年休游市........................................................28
图-12 2006年至2010动场预测年手机漫市........................................................28
图-13戏场预测手机游市.....................................................................................29
图-14 动类漫基地分比例....................................................................................36
图-15 动画产业结构图日本.................................................................................39
图-16 战资复战图窗口略和源重使用略................................................................39
图-17 员会图制作委流程....................................................................................40
图-18 项块芜目地在湖的位置..............................................................................43
图-19 项块芜区目地在湖高新的位置...................................................................43
图-20 ****动园总规划图漫科技体.......................................................................45
图-21园区经营统图管理系框架...........................................................................63
图-22 园区图盈利模式........................................................................................65
图-23 种报三模式回率分析.................................................................................81
。
。
录表格目
表-1芜湖2007销况年新建商品房平均售价格情分析表..........................................9
表-2 块绍城中板介.............................................................................................13
表-3 块绍城南板介.............................................................................................13
表-4 鸠区块绍江板介..........................................................................................14
表-5 区块绍三山板介..........................................................................................14
表-6 2007盘绍年主要住宅新介...........................................................................15
表-7 2007写楼线盘绍年主要字介.......................................................................15
表-8 2007业盘绍年配套商新介...........................................................................16
表-9 2007区业类赁绍年分、分物型租价格介......................................................16
表-10 芜业湖主要大商列表.................................................................................17
表-11 芜湖高校列表...........................................................................................18
表-12 2006产业业资年第三各行固定投增速排名.................................................19
表-13国级动单家漫基地名..................................................................................34
表-14 国内动运营况几大漫基地情.......................................................................37
表-15 项目设规划积建用地及面表.......................................................................47
表-16 项设进计划目建度表.................................................................................47
表-17 项开发节目奏...........................................................................................60
表-18 韩动产业日漫扶持政策..............................................................................67
表-19 国对动纳读家、省、市漫出也扶持政策要点解...........................................68
表-20 项设总费目建成本用表（模式A）.............................................................72
表-21 项销目售收入表（模式Ａ）.......................................................................73
表-22 项赁目租收入表（模式A）........................................................................74
表-23 项运营目效益分析表（模式Ａ）................................................................75
表-24 现金流量表（模式Ａ）..............................................................................75
表-25 项总设目建成本表（模式Ｂ）...................................................................76
表-26 项销目售收入分析表（模式Ｂ）................................................................76
表-27 项赁目租收入分析表（模式Ｂ）................................................................77
表-28 项资目投效益分析（模式Ｂ）...................................................................77
表-29 项现目金流量表（模式B）......................................................................78
表-30 项总设费目建成本用表（模式Ｃ）...........................................................78
表-31 项经营目收入表（模式Ｃ）.....................................................................79
表-32 项资目投效益分析表（模式Ｃ）..............................................................79
表-33 项现目金流量表（模式Ｃ）.....................................................................80
表-34 种开发财务评三模式价............................................................................80
表-35 项赁条目租收入表（基于前期免租件）......................................................83
表-36 项资条目投效益分析（基于前期免租件）..................................................83
表-37 项现条目金流量表（基于前期免租件）......................................................83
表-38 亩块资开发８００意向地投强度..............................................................84
表-39 亩块销总预测８００意向地售量..............................................................85
表-40 亩块销预测８００意向地分年度售...........................................................85
。
。
表-41 亩块资８００意向地投效益分析..............................................................86
表-42 亩块现８００意向地金流分析..................................................................86
表-43 项与亩块绑开发资目８００意向地捆投效益分析（模式Ｂ）.....................87
表-44 项与亩块绑开发现目８００意向地捆金流分析（模式Ｂ）........................87
表-45 项与亩目８００意向地块绑开发资捆投效益分析（模式Ｃ）.....................87
表-46 项与亩块绑开发现目８００意向地捆金流分析（模式Ｃ）........................88