Kelley School of Business - Introduction to Marketing [Video Lectures]

Chapter 1


Lecture 1: What is Marketing? (0:24)



Lecture 2: The Evolution of the Marketing Concept (0:20)


Chapter 2



Lecture 3: Strategic Planning (0:06)


Lecture 4: Strategic Planning Process(0:25)



Lecture 5: Analyzing the Environment (0:25)


Chapter 3



Lecture 6: Think Globally, Act Locally (0:2


Chapter 4



Lecture 7: The Importance of Continuous Market Research (0:10)


Lecture 8: The Market Research Process (0:20)



Chapter 5


Lecture 9: Consumer Behavior: The Decision Making Process (0:25)



Lecture 10: Consumer Behavior: Influences, Situational/Social (0:12)


Lecture 11: Consumer Behavior: Internal Influences (0:19)



Chapter 6


Lecture 12: B2B: Understanding the Business Market (0:15)



Lecture 13: B2B: The Buying Decision (0:16)


Chapter 7



Lecture 14: Segmenting the Market (0:14)


Lecture 15: Targeting Your Market (0:15)



Chapter 8


Lecture 16: Understanding the Product (0:10)



Lecture 17: New Product Development & Acceptance (0:1


Chapter 9



Lecture 18: Product Management: The PLC (0:14)


Lecture 19: Branding & Packaging (0:14)



Chapter 10


Lecture 20: Marketing What Isn’t There (0:1



Chapter 11


Lecture 21: Pricing Objectives & Calculations (0:1



Lecture 22: Pricing Tactics & Strategies (0:22)


Chapter 12



Lecture 23: Marketing Communications (0:14)


Lecture 24: Promotional Strategy (0:14)



Chapter 13


Lecture 25: Advertising (0:19)



Lecture 26: Public Relations & Direct Marketing (0:09)


Chapter 14



Lecture 27: Sales Promotions (0:1


Lecture 28: Personal Selling (0:1



Lecture 29: Sales Management (0:17)


Chapter 15



Lecture 30: Marketing Channels & Their Functions (0:14)


Lecture 31: Channel Design (0:15)



Lecture 32: Logistics (0:10)


Chapter 16



Lecture 33: Retailing (0:15)