HAS POWER SHIFTED IN THE GROCERY CHANNEL?
Authors:Messinger, Paul R.1
Narasimhan, Chakravarthi1
Source:Marketing Science; 1995, Vol. 14 Issue 2, p189, 35pDocument Type:ArticleSubject Terms:*RETAIL trade
*GROCERY trade
*STOCK exchanges
*PROFIT -- Accounting
*PROFITABILITY
*MARKETING
Author-Supplied Keywords:Channel Power
Channels of Distribution
Retailing.
NAICS/Industry Codes : 424490 Other Grocery and Related Products Merchant Wholesalers
424410 General Line Grocery Merchant Wholesalers
445110 Supermarkets and Other Grocery (except Convenience) Stores
453998 All Other Miscellaneous Store Retailers (except Tobacco Stores)
523210 Securities and Commodity Exchanges
Abstract:Retailers have not gained profitability at the expense of manufacturers in the last two decades, according to accounting and stock market measures of profits, despite substantial industry restructuring and new forms of channel rivalry. Both manufacturers and retailers have experienced reductions in profitability. Consumers may be the net beneficiaries these and other changes. In this study we survey the recent evolution of the grocery channel, examine the connections between changes in channel structure, conduct, and performance, and assess whether profitability has shifted as a result. We relate these findings to the issue of whether power has shifted in the grocery channel. [ABSTRACT FROM AUTHOR] Copyright of Marketing Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) Author Affiliations:1Washington University.
ISSN:0732-2399
Accession Number:4474870

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