THE MCKINSEY WAY
Using the Techniques of the
World’s Top Strategic Consultants
to Help You and Your Business
ETHAN M. RASIEL

MC G R AW- H I L L

CONTENTS
ACKNOWLEDGMENTS ix
INTRODUCTION xi
PART ONE: THE McKINSEY WAY OF THINKING
ABOUT BUSINESS PROBLEMS 1
1. Building the Solution 3
2. Developing an Approach 15
3. 80/20 and Other Rules to Live By 29
PART TWO: THE McKINSEY WAY OF WORKING
TO SOLVE BUSINESS PROBLEMS 47
4. Selling a Study 49
5. Assembling a Team 57
6. Managing Hierarchy 65
7. Doing Research 71
8. Conducting Interviews 77
9. Brainstorming 93
PART THREE: THE McKINSEY WAY OF SELLING
SOLUTIONS 103
10. Making Presentations 105
11. Displaying Data with Charts 113
vii
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12. Managing Internal Communications 119
13. Working with Clients 127
PART FOUR: SURVIVING AT McKINSEY 139
14. Find Your Own Mentor 141
15. Surviving on the Road 145
16. Take These Three Things with You Wherever You Go 149
17. A Good Assistant Is a Lifeline 153
18. Recruiting McKinsey Style 157
19. If You Want a Life, Lay Down Some Rules 163
PART FIVE: LIFE AFTER McKINSEY 167
20. The Most Valuable Lesson 169
21. Memories of McKinsey 175
INDEX 179