
Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business (Hardcover)
by John Winsor (Author) "Businesses have long lived under the pretense that the world in which we live is controllable..."
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Product Details
- Hardcover: 304 pages
- Publisher: Kaplan Business (September 1, 2004)
- Language: English
- ISBN: 0793188369