George H,2001,Bank Management,John Wiley&Sons Inc..
Peter S. Rose,2002,Commercial Bank Management,Richard Darwin Inc..
Fred Tannen baum.Staff Writer,2001,Bank Brand not just ads,Analysts Say
.
Wells,Keith,2002,Do Financial Services Brands Have a Future?,Banker.
Richard E.Anderson,1994,“Matrix Redux,” Busionsness Horizons.