As mass consumption gives way to the wants of individuals,
a historic transition in capitalism is unfolding.

The problem
Capitalism is changing dramatically, from a focus on mass production to
offerings customized for individuals. Why it matters
The transformation is spreading rapidly from its digital roots.
Over time, the way all companies create value must change.
What you should do about it
Using four strategies, rebuild your business from the perspective of individual consumers:
Federate:
Create loose coalitions of enterprises to meet individual needs.
Mine hidden assets:
Use underutilized assets outside your organizational structure, including assets from individuals.
Emphasize distributed-work systems:
Divide the work into segments that can be accomplished by individuals, sometimes the same ones whose needs you hope to meet.
Focus on individualized metrics:
Assess your performance by how well you are meeting individuals’ needs.