【作者(必填)】

Carol Yirong Lu，Michael W. Marek， Brendan T. Chen and I. Cheng Pai

【文题(必填)】

An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce：: A Means-End Chain Analysis Using Facebook Live Webcasting

【年份(必填)】2020

【全文链接或数据库名称(选填)】https://www.igi-global.com/artic ... g-e-commerce/258985