Why People Buy Things They Don't Need
英文版的消费心理和消费行为的介绍。
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
by Pamela N. Danziger  ISBN:0793186021
Dearborn Financial Publishing © 2004 (291 pages)
Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the foresight to anticipate the needs and desires of customers.
  
Table of Contents  
  Introduction  
Chapter 1 - Why do People Buy Things They Don't Need?
Chapter 2 - What We Need: More Than You Ever Imagined
Chapter 3 - If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"
Chapter 4 - The 14 Justifiers that Give Consumers Permission to Buy
Chapter 5 - What Things People Buy that They Don't Need
Chapter 6 - What People Buy: Personal Luxuries
Chapter 7 - What People Buy: Entertainment, Recreation, and Hobbies
Chapter 8 - What People Buy: Home Furnishings and Home Décor
Chapter 9 - Trends that Impact Why People Buy Things They Don't Need
Chapter 10 - Pulling it all Together: How to Sell More

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