Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad.
Lafferty, Barbara A., Florida State U, Tallahassee, FL, US Goldsmith, Ronald E.
Journal of Business Research, Vol 44(2), Feb, 1999. pp. 109-116.
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7S-3V8C93V-4&_user=1553400&_coverDate=02%2F28%2F1999&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1503800694&_rerunOrigin=scholar.google&_acct=C000053667&_version=1&_urlVersion=0&_userid=1553400&md5=480c27a0e6606c4985329ee4a47f3cfa&searchtype=a
求这篇论文，谢谢了！