Barbara A. Lafferty and Erika Matulich (2002), “Consumers’ Perceptions of Cause-Related Marketing: Does the Importance of the Cause Matter?” Marketing Advances in Pedagogy, Process, and Philosophy, Beverly T. Venable, ed., 217-220.

不知道哪位朋友可以找到这篇论文，请帮帮忙。谢谢了！