题名：An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances
作者：Taek Yi, Ho，Lee, Joseph，Dubinsky, Alan J.
来源：Journal of Business-to-Business Marketing; Jul-Sep2010, Vol. 17 Issue 3, p249-278, 30p
全文链接：http://www.informaworld.com/smpp/content~content=a926498112~db=all~jumptype=rss
    谢谢啦！