Examining some of the new and emerging issues in strategic management,
Loizos Heracleous offers a fresh approach to the established ideas of strategy.
Beginning with the historical development of the strategy field, including
the influence of industrial organization and the resource-based view, he develops
a new perspective labeled an "organizational action" view of strategy.
This approach is theoretically underlain by organization theory and
takes seriously such issues as the role of agency, the need for a longitudinal
focus on process, the complexities of strategy implementation, and organizational
facets such as strategic choice, organizational culture, organizational
discourses and learning. Combining theoretical subtlety with an applied orientation,
Heracleous examines topical areas such as corporate governance,
inter-organizational networks, and organizing for the future. With original
research and extensive surveys of the strategy literature, combined with a
strong practical orientation, this book is ideal for MBA students, strategy
researchers, and the more thoughtful practitioner.