Do you watch the Super Bowl on a high-definition flat-screen television?
Does your microwave heat up leftovers in the blink of an eye? If so, thank
a new product developer. Are you confident that the package you sent today
will reach its destination by tomorrow morning? Have you found a retirement
package that meets all your needs? If so, thank a new product developer.
Are you hoping that someone will solve the planet’s energy problems and
find cures for the diseases that plague the world? A new product developer
is already on the case.
The people who develop new products look for problems they can solve,
gaps they can fill, and ways they can make consumers’ lives better, easier,
and more exciting. They take on these tasks because they’re curious, creative,
and ambitious. They also want to make money — for themselves and
for their companies. Unlike visionaries who like to invent for the sake of
invention, new product developers commit to getting new products into
markets where people can benefit from them, and for good returns on their
investments. If you’re looking to grow your business, sustain it for the long
haul, and become a hero to your customers, jump right into New Product
Development For Dummies. You can thank us later!