【作者(必填)】Bass, F. M., T. V. Krishnan, D. C. Jain.

【文题(必填)】Modeling the marketing mix influence in new-product diffusion

【年份(必填)】2000

【全文链接或数据库名称(选填)】V. Mahajan, E. Muller,Y. Wind, eds. New Product Diffusion Models. Kluwer, Amsterdam,
The Netherlands.