【作者(必填)】Chris. Bangle
【文题(必填)】The Ultimate Creativity Machine: How BMW Turns Art into Profit
【年份(必填)】February 2001Harvard business review 79(1):47-55, 174

【全文链接或数据库名称(选填)】https://www.researchgate.net/publication/12142514_The_Ultimate_Creativity_Machine_How_BMW_Turns_Art_into_Profit