目录

序言.................................................................................3

内容摘要.............................................................................4

绪论.................................................................................5

第一部分
商业地产解读................................................................6

1.1
购物中心从业人员构成的复合性.....................................................7

1.2
购物中心高端人才分布特点.........................................................8

1.3
购物中心组织架构................................................................10

第二部分
房地产人才流动的动机、特点和趋势..........................................12

2.1
调研职位:招商总监...............................................................12

2.1.1
人才流动情况.................................................................12

2.1.2
人才薪酬变动情况.............................................................15

2.1.3
人才流动动机.................................................................17

2.2
调研职位:购物中心总经理.........................................................20

2.2.1
人才流动情况.................................................................20

2.2.2
人才薪酬变动情况.............................................................21

2.2.3
人才流动动机.................................................................23

2.3
调研职位:设计管理类人才.........................................................26

2.3.1
人才价值体现.................................................................26

2.3.2
人才流动情况.................................................................27

2.3.3
人才薪酬变动情况.............................................................28

2.3.4
人才流动动机.................................................................30

主要结论............................................................................34

第三部分
房地产企业高级人才需求变化.................................................35

3.1
房地产企业高级人才需求变化情况..................................................35

3.2
房地产企业高级人才引进渠道......................................................36

3.3
2010 年年度热门招聘职位一览......................................................38

主要结论............................................................................38

第四部分
房地产企业与猎头合作情况分析...............................................39

4.1
房地产企业合作猎头的演变........................................................39

4.2
房地产猎头现状..................................................................39

4.3
如何选择猎头....................................................................40

我们的建议..........................................................................41

整体结论............................................................................42

2011
年趋势预测.....................................................................43

对策建议............................................................................44