1、Crossing Divides: Consumption and globalization in history
Author：Frank Trentmann

Journal of Consumer Culture July 2009 9: 187-220, doi:10.1177/1469540509104374
http://joc.sagepub.com/content/9/2/187.abstract?rss=1

2、Globalization vs. localization: global food challenges and local solutions
Author：Quaye Wilhelmina, Jongerden Joost, Essegbey George, Ruivenkamp Guido
International Journal of Consumer Studies
http://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00868.x/full

3、The changing dynamic of consumer behavior: implications for cross-cultural research
Susan P. Douglas and C. Samuel Craig
International Journal of Research in Marketing
Volume 14, Issue 4, October 1997, Pages 379-395

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V8R-3SX4NF0-6&_user=10&_coverDate=10%2F31%2F1997&_rdoc=1&_fmt=high&_orig=gateway&_origin=gateway&_sort=d&_docanchor=&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=a4639dd42a94f2e63b8a4b66bb7bbfe0&searchtype=a