Essentials of Business Research Methods  4thEdition
[size=10.000000pt]In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of [size=10.000000pt]Essentials of Business Research Methods [size=10.000000pt]explains research[size=10.000000pt] methods and analytical techniques for individuals who aren’t data scientists.
[size=10.000000pt]The authors offer a straightforward, hands-on approach to the vital managerial process of gathering[size=10.000000pt] and using data to make relevant and timely business decisions. They include critical topics[size=10.000000pt], such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more[size=10.000000pt] effectively in a rapidly changing business environment, and more. This is also the only text that[size=10.000000pt] includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis[size=10.000000pt] more extensive as well as much easier to understand than in other texts.
[size=10.000000pt]A realistic continuing case used throughout the book applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business[size=10.000000pt] research information is used in the real world.


[size=10.000000pt]Joe F. Hair, Jr. [size=10.000000pt]holds the Cleverdon Chair of Business in the Mitchell College of Business,[size=10.000000pt] University of South Alabama, USA.
[size=10.000000pt]Michael Page [size=10.000000pt]is Professor of Finance and Management at Bentley University, USA, and professor[size=10.000000pt] Extraordinaire at the University of Stellenbosch Business School, RSA.
[size=10.000000pt]Niek Brunsveld [size=10.000000pt]is senior policy adviser Research and Innovation at the Executive Staff of the[size=10.000000pt]University of Amsterdam, as well as faculty member of the Amsterdam Business School.

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