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<div class="pinggu_markdown__html"><h2 id="商业模式（business-model）">商业模式（Business Model）</h2>
<ul>
<li>定义：为实现客户价值最大化，把能使企业运行的内外各要素整合起来，形成一个完整的高效率的具体独特核心竞争力的运行系统，并通过最优形式满足用户需求、实现用户价值，同时使系统达成持续盈利目标的整体解决方案。</li>
</ul>
<h2 id="商业模式画布">商业模式画布</h2>
<p><img src="https://cdn.jsdelivr.net/gh/LINLIYU/cdn@2.&#48;/img/post/shangyehuabu.png" alt="商业模式画布"></p>
<ul>
<li>商业模式画布由9个基本构造块构成，涵盖了客户、提供物（产品/服务）、基础设施和财务生存能力四个方面，可以方便地描述和使用商业模式，来构建新的战略性替代方案。</li>
<li>——CS客户细分（Customer Segments）：企业或机构所服务的一个或多个客户分类群体。<br>
——VP价值主张（Value Propositions）：通过价值主张来解决客户难题和满足客户需求。<br>
——CH渠道通路（Channels）：通过沟通、分销和销售渠道向客户传递价值主张。<br>
——CR客户关系（Customer Relationships）：在每一个客户细分市场建立和维护客户关系。<br>
——R<span class="katex--inline"><span class="katex"><span class="katex-mathml"><math><semantics><mrow><mi mathvariant="normal">收</mi><mi mathvariant="normal">入</mi><mi mathvariant="normal">来</mi><mi mathvariant="normal">源</mi><mi mathvariant="normal">（</mi><mi>R</mi><mi>e</mi><mi>v</mi><mi>e</mi><mi>n</mi><mi>u</mi><mi>e</mi><mi>S</mi><mi>t</mi><mi>r</mi><mi>e</mi><mi>a</mi><mi>m</mi><mi>s</mi><mi mathvariant="normal">）</mi><mi mathvariant="normal">：</mi><mi mathvariant="normal">收</mi><mi mathvariant="normal">入</mi><mi mathvariant="normal">来</mi><mi mathvariant="normal">源</mi><mi mathvariant="normal">产</mi><mi mathvariant="normal">生</mi><mi mathvariant="normal">于</mi><mi mathvariant="normal">成</mi><mi mathvariant="normal">功</mi><mi mathvariant="normal">提</mi><mi mathvariant="normal">供</mi><mi mathvariant="normal">给</mi><mi mathvariant="normal">客</mi><mi mathvariant="normal">户</mi><mi mathvariant="normal">的</mi><mi mathvariant="normal">价</mi><mi mathvariant="normal">值</mi><mi mathvariant="normal">主</mi><mi mathvariant="normal">张</mi><mi mathvariant="normal">。</mi><mi mathvariant="normal">—</mi><mi mathvariant="normal">—</mi><mi>K</mi><mi>R</mi><mi mathvariant="normal">核</mi><mi mathvariant="normal">心</mi><mi mathvariant="normal">资</mi><mi mathvariant="normal">源</mi><mi mathvariant="normal">（</mi><mi>K</mi><mi>e</mi><mi>y</mi><mi>R</mi><mi>e</mi><mi>s</mi><mi>o</mi><mi>u</mi><mi>r</mi><mi>e</mi><mi>s</mi><mi mathvariant="normal">）</mi><mi mathvariant="normal">：</mi><mi mathvariant="normal">核</mi><mi mathvariant="normal">心</mi><mi mathvariant="normal">资</mi><mi mathvariant="normal">源</mi><mi mathvariant="normal">是</mi><mi mathvariant="normal">提</mi><mi mathvariant="normal">供</mi><mi mathvariant="normal">和</mi><mi mathvariant="normal">交</mi><mi mathvariant="normal">付</mi><mi mathvariant="normal">先</mi><mi mathvariant="normal">前</mi><mi mathvariant="normal">描</mi><mi mathvariant="normal">述</mi><mi mathvariant="normal">要</mi><mi mathvariant="normal">素</mi><mi mathvariant="normal">所</mi><mi mathvariant="normal">必</mi><mi mathvariant="normal">备</mi><mi mathvariant="normal">的</mi><mi mathvariant="normal">重</mi><mi mathvariant="normal">要</mi><mi mathvariant="normal">资</mi><mi mathvariant="normal">产</mi><mi mathvariant="normal">。</mi><mi mathvariant="normal">—</mi><mi mathvariant="normal">—</mi><mi>K</mi><mi>A</mi><mi mathvariant="normal">关</mi><mi mathvariant="normal">键</mi><mi mathvariant="normal">业</mi><mi mathvariant="normal">务</mi><mi mathvariant="normal">（</mi><mi>K</mi><mi>e</mi><mi>y</mi><mi>A</mi><mi>c</mi><mi>t</mi><mi>i</mi><mi>v</mi><mi>i</mi><mi>t</mi><mi>i</mi><mi>e</mi><mi>s</mi><mi mathvariant="normal">）</mi><mi mathvariant="normal">：</mi><mi mathvariant="normal">通</mi><mi mathvariant="normal">过</mi><mi mathvariant="normal">执</mi><mi mathvariant="normal">行</mi><mi mathvariant="normal">一</mi><mi mathvariant="normal">些</mi><mi mathvariant="normal">关</mi><mi mathvariant="normal">键</mi><mi mathvariant="normal">业</mi><mi mathvariant="normal">务</mi><mi mathvariant="normal">活</mi><mi mathvariant="normal">动</mi><mi mathvariant="normal">，</mi><mi mathvariant="normal">运</mi><mi mathvariant="normal">转</mi><mi mathvariant="normal">商</mi><mi mathvariant="normal">业</mi><mi mathvariant="normal">模</mi><mi mathvariant="normal">式</mi><mi mathvariant="normal">。</mi><mi mathvariant="normal">—</mi><mi mathvariant="normal">—</mi><mi>K</mi><mi>P</mi><mi mathvariant="normal">重</mi><mi mathvariant="normal">要</mi><mi mathvariant="normal">合</mi><mi mathvariant="normal">作</mi><mi mathvariant="normal">（</mi><mi>K</mi><mi>e</mi><mi>y</mi><mi>P</mi><mi>a</mi><mi>r</mi><mi>t</mi><mi>n</mi><mi>e</mi><mi>r</mi><mi>s</mi><mi>h</mi><mi>i</mi><mi>p</mi><mi mathvariant="normal">）</mi><mi mathvariant="normal">：</mi><mi mathvariant="normal">有</mi><mi mathvariant="normal">些</mi><mi mathvariant="normal">业</mi><mi mathvariant="normal">务</mi><mi mathvariant="normal">要</mi><mi mathvariant="normal">外</mi><mi mathvariant="normal">包</mi><mi mathvariant="normal">，</mi><mi mathvariant="normal">而</mi><mi mathvariant="normal">另</mi><mi mathvariant="normal">外</mi><mi mathvariant="normal">一</mi><mi mathvariant="normal">些</mi><mi mathvariant="normal">资</mi><mi mathvariant="normal">源</mi><mi mathvariant="normal">需</mi><mi mathvariant="normal">要</mi><mi mathvariant="normal">从</mi><mi mathvariant="normal">企</mi><mi mathvariant="normal">业</mi><mi mathvariant="normal">外</mi><mi mathvariant="normal">部</mi><mi mathvariant="normal">获</mi><mi mathvariant="normal">得</mi><mi mathvariant="normal">。</mi><mi mathvariant="normal">—</mi><mi mathvariant="normal">—</mi><mi>C</mi></mrow><annotation encoding="application/x-tex">收入来源（Revenue Streams）：收入来源产生于成功提供给客户的价值主张。
——KR核心资源（Key Resoures）：核心资源是提供和交付先前描述要素所必备的重要资产。
——KA关键业务（Key Activities）：通过执行一些关键业务活动，运转商业模式。
——KP重要合作（Key Partnership）：有些业务要外包，而另外一些资源需要从企业外部获得。
——C</annotation></semantics></math></span><span class="katex-html" aria-hidden="true"><span class="base"><span class="strut" style="height: &#48;.88888em; vertical-align: -&#48;.19444em;"></span><span class="mord cjk_fallback">收</span><span class="mord cjk_fallback">入</span><span class="mord cjk_fallback">来</span><span class="mord cjk_fallback">源</span><span class="mord cjk_fallback">（</span><span class="mord mathit" style="margin-right: &#48;.&#48;&#48;773em;">R</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;3588em;">v</span><span class="mord mathit">e</span><span class="mord mathit">n</span><span class="mord mathit">u</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;5764em;">S</span><span class="mord mathit">t</span><span class="mord mathit" style="margin-right: &#48;.&#48;2778em;">r</span><span class="mord mathit">e</span><span class="mord mathit">a</span><span class="mord mathit">m</span><span class="mord mathit">s</span><span class="mord cjk_fallback">）</span><span class="mord cjk_fallback">：</span><span class="mord cjk_fallback">收</span><span class="mord cjk_fallback">入</span><span class="mord cjk_fallback">来</span><span class="mord cjk_fallback">源</span><span class="mord cjk_fallback">产</span><span class="mord cjk_fallback">生</span><span class="mord cjk_fallback">于</span><span class="mord cjk_fallback">成</span><span class="mord cjk_fallback">功</span><span class="mord cjk_fallback">提</span><span class="mord cjk_fallback">供</span><span class="mord cjk_fallback">给</span><span class="mord cjk_fallback">客</span><span class="mord cjk_fallback">户</span><span class="mord cjk_fallback">的</span><span class="mord cjk_fallback">价</span><span class="mord cjk_fallback">值</span><span class="mord cjk_fallback">主</span><span class="mord cjk_fallback">张</span><span class="mord cjk_fallback">。</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit" style="margin-right: &#48;.&#48;&#48;773em;">R</span><span class="mord cjk_fallback">核</span><span class="mord cjk_fallback">心</span><span class="mord cjk_fallback">资</span><span class="mord cjk_fallback">源</span><span class="mord cjk_fallback">（</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;3588em;">y</span><span class="mord mathit" style="margin-right: &#48;.&#48;&#48;773em;">R</span><span class="mord mathit">e</span><span class="mord mathit">s</span><span class="mord mathit">o</span><span class="mord mathit">u</span><span class="mord mathit" style="margin-right: &#48;.&#48;2778em;">r</span><span class="mord mathit">e</span><span class="mord mathit">s</span><span class="mord cjk_fallback">）</span><span class="mord cjk_fallback">：</span><span class="mord cjk_fallback">核</span><span class="mord cjk_fallback">心</span><span class="mord cjk_fallback">资</span><span class="mord cjk_fallback">源</span><span class="mord cjk_fallback">是</span><span class="mord cjk_fallback">提</span><span class="mord cjk_fallback">供</span><span class="mord cjk_fallback">和</span><span class="mord cjk_fallback">交</span><span class="mord cjk_fallback">付</span><span class="mord cjk_fallback">先</span><span class="mord cjk_fallback">前</span><span class="mord cjk_fallback">描</span><span class="mord cjk_fallback">述</span><span class="mord cjk_fallback">要</span><span class="mord cjk_fallback">素</span><span class="mord cjk_fallback">所</span><span class="mord cjk_fallback">必</span><span class="mord cjk_fallback">备</span><span class="mord cjk_fallback">的</span><span class="mord cjk_fallback">重</span><span class="mord cjk_fallback">要</span><span class="mord cjk_fallback">资</span><span class="mord cjk_fallback">产</span><span class="mord cjk_fallback">。</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit">A</span><span class="mord cjk_fallback">关</span><span class="mord cjk_fallback">键</span><span class="mord cjk_fallback">业</span><span class="mord cjk_fallback">务</span><span class="mord cjk_fallback">（</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;3588em;">y</span><span class="mord mathit">A</span><span class="mord mathit">c</span><span class="mord mathit">t</span><span class="mord mathit">i</span><span class="mord mathit" style="margin-right: &#48;.&#48;3588em;">v</span><span class="mord mathit">i</span><span class="mord mathit">t</span><span class="mord mathit">i</span><span class="mord mathit">e</span><span class="mord mathit">s</span><span class="mord cjk_fallback">）</span><span class="mord cjk_fallback">：</span><span class="mord cjk_fallback">通</span><span class="mord cjk_fallback">过</span><span class="mord cjk_fallback">执</span><span class="mord cjk_fallback">行</span><span class="mord cjk_fallback">一</span><span class="mord cjk_fallback">些</span><span class="mord cjk_fallback">关</span><span class="mord cjk_fallback">键</span><span class="mord cjk_fallback">业</span><span class="mord cjk_fallback">务</span><span class="mord cjk_fallback">活</span><span class="mord cjk_fallback">动</span><span class="mord cjk_fallback">，</span><span class="mord cjk_fallback">运</span><span class="mord cjk_fallback">转</span><span class="mord cjk_fallback">商</span><span class="mord cjk_fallback">业</span><span class="mord cjk_fallback">模</span><span class="mord cjk_fallback">式</span><span class="mord cjk_fallback">。</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit" style="margin-right: &#48;.13889em;">P</span><span class="mord cjk_fallback">重</span><span class="mord cjk_fallback">要</span><span class="mord cjk_fallback">合</span><span class="mord cjk_fallback">作</span><span class="mord cjk_fallback">（</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">K</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;3588em;">y</span><span class="mord mathit" style="margin-right: &#48;.13889em;">P</span><span class="mord mathit">a</span><span class="mord mathit" style="margin-right: &#48;.&#48;2778em;">r</span><span class="mord mathit">t</span><span class="mord mathit">n</span><span class="mord mathit">e</span><span class="mord mathit" style="margin-right: &#48;.&#48;2778em;">r</span><span class="mord mathit">s</span><span class="mord mathit">h</span><span class="mord mathit">i</span><span class="mord mathit">p</span><span class="mord cjk_fallback">）</span><span class="mord cjk_fallback">：</span><span class="mord cjk_fallback">有</span><span class="mord cjk_fallback">些</span><span class="mord cjk_fallback">业</span><span class="mord cjk_fallback">务</span><span class="mord cjk_fallback">要</span><span class="mord cjk_fallback">外</span><span class="mord cjk_fallback">包</span><span class="mord cjk_fallback">，</span><span class="mord cjk_fallback">而</span><span class="mord cjk_fallback">另</span><span class="mord cjk_fallback">外</span><span class="mord cjk_fallback">一</span><span class="mord cjk_fallback">些</span><span class="mord cjk_fallback">资</span><span class="mord cjk_fallback">源</span><span class="mord cjk_fallback">需</span><span class="mord cjk_fallback">要</span><span class="mord cjk_fallback">从</span><span class="mord cjk_fallback">企</span><span class="mord cjk_fallback">业</span><span class="mord cjk_fallback">外</span><span class="mord cjk_fallback">部</span><span class="mord cjk_fallback">获</span><span class="mord cjk_fallback">得</span><span class="mord cjk_fallback">。</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord" style="margin-right: &#48;.&#48;2778em;">—</span><span class="mord mathit" style="margin-right: &#48;.&#48;7153em;">C</span></span></span></span></span>成本结构（Cost Structure）：商业模式上述要素所引发的成本构成。</li>
</ul>
<h2 id="商业模式画布个人版">商业模式画布个人版</h2>
<p><img src="https://cdn.jsdelivr.net/gh/LINLIYU/cdn@2.&#48;/img/post/geren.png" alt="商业模式画布个人版"></p>
<ul>
<li>定义：个人版商业模式画布，就是个人的职业框架设计蓝图。它可以清晰准确地描绘你的职业活动，可以顺利地解决你后期出现的各种职业“软肋”，比如缺乏成就感、压力过大、无人赏识、过度忙碌、缺少社会贡献等。</li>
<li>主要内容：<br>
1、核心资源：我是谁，我有什么。<br>
2、关键业务：我要做什么。<br>
3、客户群体：我能帮助谁。<br>
4、价值服务：你为客户群体提供的价值是什么。<br>
5、渠道通路：怎样宣传自己、交付服务。<br>
6、客户关系：怎样和对方打交道？<br>
7、 重要合作：谁可以帮我？<br>
8、收入来源：你在这份职业中获得的收获。<br>
9、 成本结构：你为这份职业需要付出什么。</li>
</ul>
<h2 id="个人ps策展商业模式画布个人版">个人ps策展+商业模式画布个人版</h2>
<p><img src="https://cdn.jsdelivr.net/gh/LINLIYU/cdn@2.1/img/post/psbusiness.png" alt="ps策展"></p>
</div>
</div>