INTRODUCTION ......................................................................................................... 1
Report Coverage .............................................................................................................................................. 1
Other Relevant Reports from Access Asia ............................................................................................................. 1
Abbreviations Used .......................................................................................................................................... 2
China Retail Quarterly ....................................................................................................................................... 2
1 CHINA’S CATERING MARKET ...................................................................................... 3
1.1 Overview ..................................................................................................................................................... 3
1.2 The Total Market Size .................................................................................................................................... 4
1.2.1 Total Market Size: Some Debate On Sector Definitions ................................................................................ 4
1.2.2 Total Market Size: The Big Picture ............................................................................................................ 5
Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2001-2009 ........................................................................................................... 6
1.2.3 Total Market Size: Eating Out & Eating In .................................................................................................... 7
Table 1.2 THE MARKET FOR CONSUMER CATERING AND FOOD RETAIL AS PROPORTIONS OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2004-2010 ............................................................. 7
1.2.4 Total Market Size: Per Capita Spending ..................................................................................................... 8
Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2004-2010 ........... 8
1.2.5 Total Market Size: Total Outlets & Employees ............................................................................................. 8
Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2004-2010 ................................................................................................................................................. 9
1.2.6 Total Market Size: Outlets By Broad Sector ................................................................................................ 9
Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010 ................................................................................................................................................10
1.2.7 Total Market Size: Employees By Broad Sector ..........................................................................................10
Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2004-2010 ................................................................................................................................................10
1.2.8 Total Market Size: Average Employees Per Outlet By Broad Sector ..............................................................10
Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2004-2010 ....................................................................................................................10
1.2.9 Total Market Size: Transactions By Broad Sector ......................................................................................11
Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010 ........................................................................................................................................12
1.2.10 Total Market Size: Growth in Transactions By Broad Sector ......................................................................13
Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2004-2010 ...................................................................................................................................13
1.3 Sector Trends .............................................................................................................................................14
1.3.1 Sector Trends: Outlet Sector Values ........................................................................................................14
Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010 ...................15
1.3.2 Sector Trends: Cuisine Sector Values ......................................................................................................16
Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2004-2010 ........................................................................................................................................16
1.3.3 Sector Trends: Sector Transactions ........................................................................................................17
Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2004-2010 ................................................................................................................................................17
1.3.3 Sector Trends: Average Outlet Transactions ............................................................................................18
Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2004-2010 ........................................................................................................................................19
1.4 Provincial Markets ......................................................................................................................................20
1.4.1 Provincial Markets: Values .....................................................................................................................20
Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010 ................................................................................................................................................20
Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010 ................................................................................................................................................21
Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010 ........................................................................................................................................22
Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2004-2010 ................................................................................................................23
1.4.2 Provincial Markets: Per Capita Values .....................................................................................................24
Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010 ................................................................................................................................................24
Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2004-2010 ...........................................................................................................25
Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2004-2010 ................................................................................................................................................26
1.5 Provincial Catering Outlets ...........................................................................................................................27
Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009 ..............27
Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2003-2009 ...................................................................................................................................28
Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009 ................................................................................................................................................29
Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2003-2009 ................................................................................................................................................30
1.6 Key Cities Compared ...................................................................................................................................30
1.6.1 Key Cities Compared: Overall Values .......................................................................................................30