社会心理学研究作为当前社会化媒体研究的基础理论之一而被广泛研究。

List of Contributors vii
1 Introduction: Approaches to Data Collection and
Data Analysis 1
Glynis M. Breakwell
2 Experimental Research Designs 10
Lorne Hulbert
3 Measuring Optimistic Bias 54
Chris Fife-Schaw & Julie Barnett
4 A Quasi-experimental Study of Stereotyping 75
Adam Rutland
5 The Design and Analysis of Quasi-experimental
Field Research 93
Eamonn Ferguson & Peter Bibby
6 The Impact of Social Value Orientation on Decision
Making in Social Dilemmas: A Survey Exercise 128
Mark Van Vugt & Richard H. Gramzow
7 On Using Questionnaires to Measure Attitudes 154
Geoffrey Haddock
8 Modelling Identity Motives Using Multilevel
Regression 174
Vivian L. Vignoles
9 The Analysis of Equivocation in Political
Interviews 205
Peter Bull
10 Interpretative Phenomenological Analysis 229
Jonathan A. Smith & Mike Osborn
11 Cognitive Mapping: Generating Theories of
Psychological Phenomena from Verbal Accounts
and Presenting them Diagrammatically 255
Tom Farsides
12 The Multiple Sorting Procedure 289
Julie Barnett
13 The Laddering Technique 305
Susan Miles & Gene Rowe
14 Focus Groups 344
Sue Wilkinson
Index 377