标题： Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda
（客户异质性和基于创新的竞争战略：述评、综合和研究议程）


期刊：Journal of Product Innovation Management


文献作者：Amali Wijekoon; Sandeep Salunke; Gerard A. Athaide


出版日期：2021-5-


DOI号：10.1111/jpim.12576

文献链接：http://dx.doi.org/10.1111/jpim.12576