图书封面




习题答案

chapter 1

Overview of ElectronicCommerce

LearningObjectives

Upon completion of this chapter, you will beable to:

1.    Define electronic commerce (EC) and describe itsvarious categories.

2.    Describe and discuss the content and frameworkof EC.

3.    Describe the major types of EC transactions.

4.    Discuss e-commerce 2.0.

5.    Describe social commerce and social software.

6.    Understand the elements of the digital world.

7.    Describe the drivers of EC as they relate to businesspressures and organizational responses.

8.    Describe some EC business models.

9.    Describe the benefits of EC to organizations,consumers, and society.

10.  Listand describe the major limitations of EC.

Content

OpeningCase: Net-a-Porter: Dress for Success

1.1Electronic Commerce: Definitions and Concepts

1.2 TheElectronic Commerce Field: Classification, Content, and a Brief History

1.3E-Commerce 2.0: From Social Commerce to Virtual Worlds

1.4 TheDigital World: Economy, Enterprises, and Society

1.5 TheChanging Business Environment, Organizations’ Response, and EC Support

1.6Electronic Commerce Business Models

1.7Benefits, Limitations, and Impacts of Electronic Commerce

1.8Overview of This Book

ManagerialIssues

ClosingCase: E-Commerce at the National Football League (NFL)

Answers to Pause/Break Section Review Questions

Section1.1 Review Questions

1. Define EC and e-business.

Electronic commerce is theprocess of buying, selling, or exchanging products, services, and informationvia computer networks.  E-business is abroader definition of EC that includes not just the buying and selling of goodsand services, but also servicing customers, collaborating with businesspartners and conducting electronic transactions within an organization.

2.Distinguish between pure and partial EC.

Companiesutilizing pure EC conduct all of their business online.  Businesses utilizing partial EC conduct aportion of their business online and a portion of their business off-line.

3. Define click-and-mortar and pure play organizations.

Click-and-mortar organizations conduct e-commerce activities, but dotheir primary business in the physical world. Pure play organizations rely on the Internet and EC for all of theirsales.

4. Define electronic markets.

Electronic market – An online marketplace where buyers and sellersmeet to exchange goods, services, money or information.

5.Define intranets and extranets.

Anintranet is an internal use only Web site used by companies.  An extranet is a company’s secured Web siteused by select individuals and organizations.

Section1.2 Review Questions

1. List the majorcomponents of the EC framework.

The EC framework is made up of the following components: people,public policy, technical standards and protocols, business partners and supportservices.

2. List the majortransactional types of EC.

The major transactional types of EC include: business-to-business,business-to-consumer, business-to-business-to-consumer, consumer-to-business,consumer-to-consumer, mobile commerce, intrabusiness EC, business-to-employee,collaborative commerce, nonbusiness EC, electronic government, andexchange-to-exchange.

3. Describe the majorlandmarks in EC history.

Themajor landmarks in EC history began with the use of EDI to transmit businessinformation. This was followed by a wide public acceptance of theInternet.  The next major landmark wasthe development of several early electronic commerce sites online and thegrowth of the “new economy.” Another major landmark is the winding down of manyof these “new economy” businesses. Currently the growth of new Web 2.0 servicesand ventures defines EC.