management of new products.rar

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本附件包括：

• 1 Intro and Typologies.ppt
• 2 Cycles and Diffusion.ppt
• 3 Strategy and Culture.ppt
• 4 Sources of Innov and Creativity.ppt
• 5 Market Research and Innovation.ppt
• lec 5responsive and proactive MO Narver et al JPIM04.pdf
• lec 5 trott market research.pdf
• 6 Intellectual Property.ppt
• 7 Launch and Packaging.pdf
• 8 Process and Stage Gates.ppt
• lec8 Stage-gate systems-cooper.pdf
• 9 Organising for Innov.ppt
• 10 revision.ppt