Revenue Management with Flexible Products            

Models and Methods for the Broadcasting Industry                  

Authors:   

•     Michael Müller-Bungart
  

            ISBN: 978-3-540-72315-8 (Print) 978-3-540-72316-5  (Online)

About this book
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. Flexibility in this regard means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book analyzes RM problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular.

From the reviews:
"The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. … Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating." (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)