The topic we want to discuss is the influence of social media and trendy food shops in China. Social media platforms have been around for less than two decades, but they have changed many of the ways individuals live and also provides opportunities for the emergence of the trendy food shops. However, as a product of social media, trendy food shops are also changing the environment of food in social media.

We will discuss three research questions in the presentation.

Our first research question is What are the key characteristics of trendy food shops?

Consumers are always sharing their lives on social media and enjoy the desire to share ideas, opinions and experiences. Trendy food shops cater to this demand because they trigger consumers to consciously post on social media because the experience in these Trendy food shops can attract attention and arouse admiration. In order to achieve the purpose of sharing, the food must first be physically attractive. Of course, in order to maintain long-term popularity on social media, trendy food shops will also make food innovations to maintain old customers and attract new customers and create periodic consumption peaks. Many of Chinese Trendy food shops also tend to be more popular among younger people, due to the high dependence of young people on social media. Specialty foods or brand stories can also increase their appeal and effectiveness of advertising on social media.