2009年更新的数据，主要是白色家电一块，含上市公司比较～

目录
Part I Overview of the industry. 3

1. Macroeconomic Analysis
3

2. Industry Analyses
5

1) An overview of the household appliance industry. 5

a)
The categories of household appliance. 5

b)
The basic situation of output and sales of household appliance. 5

2) Newly-issued policies
6

a)
promotion of energy-saving product
7

b)
raising the export rebate rate. 7

c)
intensifying the “home appliances going to the countryside” plan. 7

3) Characteristics of White Goods in Home Appliance Industry. 8

a) The demand for white goods
8

b) The supply of white goods
8

c) the market of domestic white goods industry. 8

4) Industry chain of white goods
9

a) Upper reaches of white goods
9

b) Lower reaches of white goods
9

c) The status of household appliance industry in the industry chain. 10

5) M&A.. 10

6) Other pressures facing domestic household appliance industry. 10

a) Threat of Entry. 10

b) Rivalry from foreign competitors
11

c) Green barrier facing domestic household appliance exporters
11

d) Exchange risk of RMB. 12

Part II Comparison and recommendation. 14