英文标题：
《Methodological provisions for conducting empirical research of the
  availability and implementation of the consumers socially responsible
  intentions》
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作者：
Lyudmyla Potrashkova, Diana Raiko, Leonid Tseitlin, Olga Savchenko,
  Szabolcs Nagy
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最新提交年份：
2019
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英文摘要：
  Social responsibility of consumers is one of the main conditions for the recoupment of enterprises expenses associated with the implementation of social and ethical marketing tasks. Therefore, the enterprises, which plan to act on terms of social and ethical marketing, should monitor the social responsibility of consumers in the relevant markets. At the same time, special attention should be paid to the analysis of factors that prevent consumers from implementing their socially responsible intentions in the regions with a low level of social activity of consumers. The purpose of the article is to develop methodological guidelines that determine the tasks and directions of conducting empirical studies aimed at assessing the gap between the socially responsible intentions of consumers and the actual implementation of these intentions, as well as to identify the causes of this gap. An empirical survey of the sampled consumers in Kharkiv was carried out in terms of the proposed methodological provisions. It revealed a rather high level of respondents\' willingness to support socially responsible enterprises and a rather low level of implementation of these intentions due to the lack of consumers awareness. To test the proposed methodological guidelines, an empirical study of the consumers social responsibility was conducted in 2017 on a sample of students and professors of the Semen Kuznets Kharkiv National University of Economics (120 people). Questioning of the respondents was carried out using the Google Forms. The finding allowed to make conclusion for existence of a high level of respondents\' willingness to support socially responsible and socially active enterprises. However, the study also revealed the existence of a significant gap between the intentions and actions of consumers, caused by the lack of awareness.
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中文摘要：
消费者的社会责任是补偿企业执行社会和道德营销任务相关费用的主要条件之一。因此，计划在社会和道德营销方面采取行动的企业应该监控相关市场中消费者的社会责任。同时，应特别注意分析阻碍消费者在消费者社会活动水平较低的地区实现其社会责任意图的因素。本文的目的是制定方法指南，确定进行实证研究的任务和方向，以评估消费者的社会责任意图与这些意图的实际执行之间的差距，并确定这种差距的原因。根据拟议的方法规定，对哈尔科夫抽样消费者进行了实证调查。调查显示，受访者支持社会责任企业的意愿相当高，而由于缺乏消费者意识，这些意愿的实现程度相当低。为了检验拟议的方法学指导原则，2017年对塞门库兹涅茨-哈尔科夫国立经济大学的学生和教授（120人）进行了消费者社会责任的实证研究。使用谷歌表格对受访者进行提问。这一发现可以得出结论，即受访者支持对社会负责和积极参与社会活动的企业的意愿很高。然而，这项研究也揭示了消费者的意图和行为之间存在着明显的差距，这是由于缺乏意识造成的。
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分类信息：

一级分类：Economics        经济学
二级分类：General Economics        一般经济学
分类描述：General methodological, applied, and empirical contributions to economics.
对经济学的一般方法、应用和经验贡献。
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一级分类：Quantitative Finance        数量金融学
二级分类：Economics        经济学
分类描述：q-fin.EC is an alias for econ.GN. Economics, including micro and macro economics, international economics, theory of the firm, labor economics, and other economic topics outside finance
q-fin.ec是econ.gn的别名。经济学，包括微观和宏观经济学、国际经济学、企业理论、劳动经济学和其他金融以外的经济专题
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