大家都好早啊，我也来了

Rich pepole in china are fond of luxury goods to show their status.So the company choose Hongkong for its initial public offering to cater for these wealthy men.We must recognise that we do not have famous national brand of high-end goods.Therefore plenty of chances to make huge money are given to the foreigners.

28/28
oh, luxury products  have no thing to do with me.  i don't know when i can buy it  given its high price. i think the luxury goods companies have  no opportunity  to lose money or to become bankrupt  because their products are low costs  but sell high prices.  luxury goods have no difference compared  with the same common kinds goods besides high price. they are a symbol of rich and wealth .they just grasp the rich people’s  showing psychology.

34，34
中国人多，购买力强，又爱显摆，选对地方了～

34,34
prospectus  n. 招股说明书
postpone  v. 延期，推迟
Deng Xiaoping said, "Let some people get rich first." And it worked. But he also said "they (people who get rich first) should help other people to gradually achieve common prosperity." Given that gap between the poor and the rich is still widening, it seems that this sentence have been ignored. Now I'm hopeless of making the rich help the poor. If only the CCP will promote fair distribution of social wealth.

支持支持！

25,25
Mainland China, which doesn’t include Hong Kong, Macau or Taiwan, will remain the fastest-growing market for high-end goods in 2011 as sales rise 25 percent to 11.5 billion euros ($16.6 billion), Bain & Co. said May 3. The country may become the world’s third-largest luxury market in five years, the consulting company predicted
中国人喜欢拿奢侈品来显示自己的地位，对于想PRADA这样的国际奢侈品的品牌，有能力购买的国人肯定是需求旺盛的。随着国家整体经济水平的上扬和某些既得利益集团的突起，对于奢侈品的消费肯定会越来越多。

29-29  
  奢侈品总是有人买的。。钱都给外国人赚了。唉

25-25
国外的奢侈品消费陆续扩大其国内市场，先抛开贫富差距不说，国内自主的奢侈品在哪里，还集中在玉石、古董之类的小范围吗，还要继续这种资金外流的状况吗？

34,34


普拉达

prada logo1913年，Prada在意大利米兰的市中心创办了首家精品店，创始人Mario·Prada（马里奥·普拉达）所设计的时尚而品质卓越的手袋、旅行箱、皮质配件及化妆箱等系列产品，得到了来自皇室和上流社会的宠爱和追捧。今天，这家仍然备受青睐的精品店依然在意大利上层社会拥有极高的声誉与名望，Prada产品所体现的价值一直被视为日常生活中的非凡享受。


品牌历史

Prada于1913年创办首家精品店。1978年，这个历史悠久的著名品牌被赋予了新的发展元素与活力。Miu普兰达图片欣赏(20张)ccia（马里奥·普拉达的孙女）与当时具有丰富奢华产品生产经验的Patrizio Bertelli建立了商业合作伙伴关系。70年代的时尚圈环境变迁，Prada几近濒临破产边缘。1978年Miuccia与其夫婿Patrizio·Bertelli共同接管Prada并带领Prada迈向全新的里程碑。Miuccia担任Prada总设计师，通过她天赋的时尚才华不断地演绎着挑战与创新的传奇。而Patrizio·Bertelli，一位充满创造力的企业家，不仅建立了Prada全世界范围的产品分销渠道以及批量生产系统，同时还巧妙地将Prada传
普拉达的包包
统的品牌理念和现代化的先进技术进行了完美结合。　　其实在Miuccia接手之际，Prada仍是流传于欧洲的小牌子。这种代代相传的家族若没有一番创新与突破，很容易没落。Miuccia寻找和传统皮料不同的新颖材质，历经多方尝试，从空军降落伞使用的材质中找到尼龙布料，以质轻、耐用为根基，于是，“黑色尼龙包”一炮而红。
90年代，打着“Less is More”口号的极简主义应运而生，而Prada简约且带有一股制服美学般的设计正好与潮流不谋而合。1993年，Prada推出秋冬男装与男鞋系列，一时之间旗下男女装、配件成为追求流行简约与现代摩登的最佳风范。90年代末期，休闲运动风潮发烧，Prada推出Prada Sport系列，兼具机能与流行的设计，造成一股旋风。历经二十多年的努力与奋斗，这个品牌不断地发展与演变。通过Miuccia与Patrizio·Bertelli的默契合作，Prada已经从一个小型的家族事业发展成为世界顶级的奢华品牌。如今，共有166家直接经营的Prada和Miu Miu精品店分布于全球的主要城市和旅游景点。坐落于香港中环历山大厦的店铺是Prada的第170家精品店。这些“淡绿色精品店”以其独特的设计结合了功能性与优雅的气质，完美地衬托出Prada优秀的产品。最近，Prada Epicenters旗舰店相继成立，它们风格独树一帜，是将购物与文化进行融合的全新尝试。　　目前，Prada集团已经拥有Prada、Jil Sander、Church's、Helmut Lang、Genny和Car Shoe等极具声望的国际品牌，同时它还拥有Miu Miu品牌的独家许可权。所有Prada集团麾下的产品的加工生产都是由意大利Tuscany地区的Prada Spa管辖，这地区被公认为拥有最高端的皮具和鞋类生产工艺和技术。对于批量生产，Prada对产品高质量的要求丝毫没有松懈，对品质永不妥协的观点已成为Prada的企业理念。



Miu Miu
　　以制造高级皮革制品起家的Prada，在上世纪二三十年代便深受到欧洲王公贵族们的喜爱。现任设计师Prada擅长玩弄衣着的双元性，让尖端的流行服饰同时发挥遮蔽与裸露的功能，而丝毫不觉得突兀。Miu Miu是Prada唯一的一个年轻副牌，风格像小女孩一样可爱，命名由来相当即兴，一切也只为设计师Miuccia的小名Miu Miu而起。曾有人批评Miuccia似乎私心地将最正最好玩最过瘾的设计都放在Miu Miu之上。事实上，大家的批评亦即是赞美，事关设计师实现了一种大女人梦想返回小女孩的现实。这是难得，也与设计师功力攸关。其实，品牌也因为如此年轻，才可让Prada小姐得以尽情发挥其童心未泯的真个性，作品也因而变得有趣。
1992年，Miu Miu曾推出二线年轻女装系列，以求突破Prada较成熟的一面。随之而来的秋冬，运动服继续大摇大摆，橡筋扣设计、拉链外套、气垫长靴齐齐上场；另外亦有女性化的蝴蝶tubetop与花边裙及绲边长裙校园look，造型比主线Prada更多元化更明目张胆，且看你如何取舍了.

谢谢楼主分享

Retailers have drastically cut their inventories of luxury products over the past year, hitting LVMH's champagne and watch divisions particularly severely.

12.12
good news

32，32
Everytime when I read news like this I feel that this shows the enormous consume market in China. We are not short of money but we have not so many good qualitiy products or famous brands to buy. The need to IPO indicates that Prada is in the fast expanding in Asia pacific especially China. There are many other foreingn brands are gaining momentum in China, but this is not the case of domestic companies. Once a famous american economist said that even the brand Lenovo is not a wide-known brand across the globe. which means we have a long long way to go....

OK

33     30
The Milan-based luxury-goods company has prepared its listing for many years, however it finally abandoned its born place and chose Hong Kong as its initial public offering market. From this case we can clearly find out that the world is putting Asia in a more important place especially China. According to a report published by CLSA this year, China's demand for luxury goods last year was 15% of the total world's retail revenue, and that number will be 44% in 2020. Because of the continuous growing of Chinese's incomes, China may pass Japan in 3 years to become the second largest luxury-goods consuming country, then become No.1 in 2020.

There are at least two benefits for Prada SpA listing in Hong Kong. First, the high valuation," The maker of Church’s shoes has forecast first-half profit growth of at least 46 percent as it opens more stores in Asia", the investors in China has watched the long waiting line before the high-end goods stores and they fully understand the growing market story here. Second, the raising of its prestige, Prada and other luxury goods company's listing in Asia could be the free advertisements, which will help them to boost their sales.

Compared with the recent falling of the Chinese companies listed in the U.S., Prada's choice is quite right and its stock price won't fall in these years because the company's properties and the intention for its listing is totally different.
OK

Follow Me: 32,32
都想上市圈钱啊，可怜的股民

it is a large cake,every one wants to share it,can we make it ?

34,34

The high IPO price indicates the market considers the growth of wealthy Chinese people will support the performance of luxury goods manufacturers like Prada

34,34
China may become the world’s third-largest luxury market in five years，but at  other hand,most people are still run for their live.What a damn country it is !

6 6  thanks for sharing

13,13
forgive me. these days are too busy with the final examinations.
waiting to read

Chinese  rich is really rich.

32 and 32
go on~

33，33
Foreigners know clearly what our nation's character is…one of the largest country in the world,the bigest market , most of the people love to show off no matter he is really wealthy...
Foreigners just care the money they earn,goverment merely care their promotion, the rich are enjoying their show off ,and nobody try to fill the tremendous gap between wealthy and poor....