1. Iintroduction. .....................................................................................4
2. Highlights. ..........................................................................................5
3. Iinteresting facts. ...........................................................................6
4. Worldwide consumer trends: insights into
what’s driving growth in mobile products
and services. .....................................................................................7
• Asia: focus on Japan and
South Korea. Leaders of the Revolution. .............7
• Eeurope: focus on UK and Western
Eeurope. High Growth. .......................................................13
• North America: focus on
United States. Catching Up. ........................................20
• Llatin America: focus on Brazil
and Mexico. Growing Demand. ...............................28
5. Coming to a 3rd Screen Near You!. ............................32
• The iPhone Phenomenon
& the Touchscreen Rrevolution. ..................................32
• Mobile Vvideo/TVv. ..................................................................35
6. Mobile in the Mix:
Oopportunities for Marketers. ...........................................37
7. Conclusion:   Putting Mobile
in the Mix for your Brands. ................................................51
8. Glossary of terms. .....................................................................54
9. About us and contact details. ........................................55
R
r
eferences. ...........................................................................................57