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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Author(s): Julie Baker 1 | A. Parasuraman 2 | Dhruv Grewal 3 | Glenn B. Voss 4
http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkg.66.2.120.18470
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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
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