本帖隐藏的内容

本帖隐藏的内容

[1] Kumar V. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For[J]. Journal of Marketing, 2015, 79(1): 1-9.

[2] Banerjee S, Prabhu J C, Chandy R K. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets[J]. Journal of Marketing, 2015, 79(1): 10-28.

[3] Rex Yuxing D, Ye H, Damangir S. Leveraging Trends in Online Searches for Product Features in Market Response Modeling[J]. Journal of Marketing, 2015, 79(1): 29-43.

[4] Petersen J A, Kushwaha T, Kumar V. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture[J]. Journal of Marketing, 2015, 79(1): 44-63.

[5] Fang E, Jongkuk L, Zhi Y. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners[J]. Journal of Marketing, 2015, 79(1): 64-82.

[6] Madzharov A V, Block L G, Morrin M. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior[J]. Journal of Marketing, 2015, 79(1): 83-96.

[7] Gershoff A D, Frels J K. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products[J]. Journal of Marketing, 2015, 79(1): 97-110.