Exxon 埃克森石油公司

market capitalization （股票等）市值

Penetration n. 渗透；突破；侵入；洞察力

halo effect晕轮效应；连锁反应；[心理] 成见效应

reversal of fortune 命运的逆转


I agree that apple will be the most valuable company,technology innovation is the strongest power,to promote the company’s development.

The technology landscape has certainly changed (largely because of Apple) since the time when Cisco’s  market capitalization topped $550 billion and Internet euphoria had some predicting it would become the first $1 trillion company/
It's worth exploring why Apple succeeds.

it is a hot topic this week . Apple’s mobilephone market share has replaced nokia to became the first . as a report shows form ft . Nokia was overtaken by Apple as the world’s biggest smartphone maker by volume in the second quarter, when shipments declined by 34 per cent from last year to 16.7m, compared with the 20.3m iPhones shipped by its US rival in the same period.      
      In the ten years ago, it is hard to imagine the world's most valuable company is still technical company, rather than fuel company, because of the dotcom bubble ten years ago .  No matter which stock analysis of data have shown that the agency forecast apple will become the most valuable company  over the next 12 monthes, which will replace Exxon .But nokia will shake a fall, i think the jury is still out on it . Like apple, who would have thought of its today's position, and even beyond the Microsoft company . it's still hard to say how many years apple company will stay ahead. smart switching technology will make everything is difficult to foresee . as we know, nokia and microsoft are the tow followers in  smartphones . but maybe their cooperation will gain a success in the future, these tow companies have ever been proved to be great companies, as the updated figures shows the number of software applications available for Windows Phone users had quadrupled to 25,000 since Nokia teamed up with Microsoft in February as more independent developers are drawn to the platform.   
    as somepeople said since nokia,  like Finland is never easy before . in addition, nokia has many advantages over apple . suchas :Hard to cast, hardware powerful, have a series of price of products for different groups of choice, consumer groups, large market approval, evaluation well.so as the old saying goes:  Thirty years hedong, 30 years hexi . everything depends, nokia won't shake a fall, it still has many chances

Innovation and technology are very important, and it may be always correct. We need to learn from Apple.

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