The Firm's Management of Social Interactions
Marketing Letters
Volume 16, Numbers 3-4, 415-428, DOI: 10.1007/s11002-005-5902-4



David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh

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