求这本书Marketing Research: Fundamentals And Dynamics
by Burger and Zaltman

• FORMAT: Hardback
• ISBN: 9780030035661
• Category: Market Research
• Format: Hardback
• Publication Date: 1975-01-01
• Publisher: Dryden Press
• Country of origin: USA
• Pages: xxii, 744
  

Zaltman, G., & Burger P. C. (1975). Marketing research: Fundamentals & Dynamics. Illinois: Dryden Press.