The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
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Yubo Chena, , Scott Fayb,  and Qi Wangc, ,

a Eller College of Management, University of Arizona, Tucson, AZ 85721, USA

b Whitman School of Management, Syracuse University, Syracuse, NY 13224, USA

c School of Management, State University of New York at Binghamton, Binghamton, NY 13902, USA

http://www.sciencedirect.com/science/article/pii/S1094996811000041