【作者(必填)】L Groeger, F Buttle
【文题(必填)】Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17112787&show=abstract


【作者(必填)】Ruth N. Bolton
【文题(必填)】Understanding Generation Y and their use of social media: a review and research agenda

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17089752&show=abstract