chenvitor 发表于 2011-8-14 01:16 
so what is the really meaning of offline shopping?what's the differences of these two? thank you
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping centre. The process is called Business-to-Consumer (B2C) online shopping. When a business buys from another business it is called Business-to-Business (B2B) online shopping.-------------from wikipedia
and the offline shoping is the process where consumers directly buy goods and services from the shoping mall or super market ,other shoping center,the differences with the online is they dont need the internet and express services.of course,some aspects between the two kinds of shopping is not clearly different.
the main differences between offline and online:online shoping need the internet and express,offline shoping can take the accessorial cosuming,ie parking fee,drink cosuming,fast food ,and so on.
anyway ,the offline and online shoping is absolutely 2 different business model,and they have the different profit pattern.
PS: 他們的完全兩種的商業模式,而且在盈利的模式也是不同的。當然,offline和online的模式是互相衝擊的,所以現在對這方面的研究的paper也很多。當然,online shopping也有不同的模式,例如中國的團購,拍,B2B,B2C,等,都是互相衝擊的。衝擊的原因就在于consumer的分流。