【作者(必填)】Takeda, F.

【文题(必填)】Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?: Comparing the Stock Returns of Sponsors And Their Rivals in the United States and Japan. Journal of Advertising Research, 62(2), 167-176.

【年份(必填)】(2022).

【全文链接或数据库名称(选填)】