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2011-08-17
Google Is Buying Motorola
Crazy news just in—Google is acquiring the handset division of Motorola, Motorola Mobility, for $12.5 billion. This means Google could soon officially in the hardware business.
Could, because the deal has to pass regulatory scrutiny from governments around the world plus the eyeballs of Motorola's shareholders. But should that all clear, this is a big, big deal. From the press release (below), "the acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business." HTC, Sony Ericsson, Samsung, LG and the other Android manufacturers must be quaking in their boots today. That said, despite offering 32 phones—21 of which have Android baked in—Nasdaq pegged Motorola with a paltry 3% market share as of the beginning of this year. Not exactly a commanding force. Then again, that was before Google was at the reins.
Some additional thoughts:
• Google putting out its own hardware makes things super awkward for Google's Android partners, and could be the best thing that ever happened to Windows Phone. Samsung, HTC, et al, are going to need another avenue of attack, since Motorola branded products are going to theoretically have a major advantage, even if Google insists they're going to have to compete like every other phonemaker.
• What does this mean for Google's retail skills? They totally boned the original Nexus launch. On the one hand, now they've got Motorola's supply chain and competencies. On the other hand, Motorola lately hasn't been all that amazing (3 percent share, and that's with the most visible Android brand name on the market).
• Motorola's got something like 21 Android handsets. Does that mean we're suddenly going to have two dozen phones running stock Android? That would be kind of incredible. At the same time, other OEMs are probably going to be even more aggressive with their skins so that they can "differentiate." In an ideal world, they're forced to find a way to actually improve the Android experience. In reality, they're probably just going to screw it up more.

from:http://gizmodo.com/5830842/google-is-buying-motorola



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2011-8-17 15:07:26
what is the next target of Google?
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2011-8-17 15:31:23
handset 电话听筒
scrutinyn.详细检查,仔细观察
Android是Google于07年11月5日宣布的基于Linux平台开源手机操作系统名称,该平台由操作系统、中间件、用户界面
supercharge用增压器增加(内燃机)的动力;对...使用增压器,使超负荷;使超载
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2011-8-17 15:39:40
Google Is Buying Motorola,for what ? ,it is the patents ,as we know ,Google and Apple will now go head-to-head in the battle for dominance in the fast-growing smartphone market,Google can  license Motorola’s patents to other Android phone makers, to strengthen  their patent positions.

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2011-8-17 16:09:30
98,98
supercharge  [ˌsju:pə'tʃɑ:dʒ]   
vt. 过份给与, 以增压器增强
licensee  [ˌlaisn'si:]   
n.执照持有者, 获许可的人,执有售酒许可证的人
et al  [et 'æl]
abbr. (Lat) 以及其他人, 等人
nexus  [ˈneksəs]
n.(看法等的)连系,连结
OEM  [əui:'em]   
abbr. 初始设备制造厂家(=original equipment manufacturer)
abbr. 光学电子显微镜(=optical electron microscope)
screw up  
拧紧;扭歪,把…弄糟

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2011-8-17 16:14:50
I read a joke today:
Upon hearing of the news that google takes over Motorola, Samsung, HTC and Ericsson discuss to combine into a business group, "SHE" for short.
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