【案例名称】Amazon.com (D)

【作者】Jeffrey F. Rayport, Dickson L. Louie

【页数】12

【格式】PDF

【语言】英语

【出版日期】2001年2月1日

【修订日期】2009年11月20日

【学科】服务管理 (Service Management)

【案例编号】901022-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/901022-PDF-ENG

【简介】

At the end of 1999, Amazon.com founder and CEO Jeff Bezos--just named Time Magazine's Man of the Year--ponders the next moves for his company. Having expanded into numerous categories in 1999, ranging from Z-shops to Auctions to E-cards as well as increasing the number of distribution sites to seven, Amazon.com is quickly transforming itself as an electronic retailer. But does Amazon.com's strategy make sense? Critics worry that Bezos may be stretching the Amazon.com brand too far instead of focusing on a few retail categories. Bezos sees the opportunity to dominate various retail categories online--leveraging off its base of 16.9 million customers--before the brick-and-mortar retailers do.

【涉及课题】

Information technology; Service management

【背景】

    * Geographic: Washington
    * Industry: Book publishing
    * Industry: E-commerce
    * Industry: Retail trade
    * Company Revenue: $1.6 billion revenues
    * Event Year Begin: 1999
    * Event Year End: 1999

【下载】

http://www.mbabbs.com/thread-240-1-1.html